Canadian Popstar, Elsie Estrada Set to Hit the PH Airwaves

Canada is a hot bed of pop music activity. Justin Bieber, Avril Lavigne and Alanis Morrisette are just some of the big names to have come from the big country up north and this proves that Canadians can pump out great sounding world pop. That's why it's with great anticipation that we're holding our breath for one Elise Estrada.

Dubbed as the “Canadian Pop Princess,” Elise is a singer-songwriter-performer with a string of number one hits to her name. Her music videos are bombastic audio-visual experiences and best of all, Elise has got Pinoy blood pumping in her veins. This foxy Filipina-Canadian had an amazing debut back in 2008 when her album and its title-track “Insatiable” hit number one at the Canadian Billboard pop charts. Her streak continued with another top ten hit in “These Three Words,” before hitting the top again with the R&B tinged pop track “Unlove You.” Elise has since been nominated for the Juno (Canadian Grammy) Award for “Best R&B Soul Album,” and has aced prestigious nods like the “Emerging Artist Award,” “Best New Artist,” and has over 40,000 airplay spins on FM radio for “Insatiable” alone. Over the course of two R&B inflected dance albums, Elise has produced a total of ten Top Ten hits. She has also shared the stage with Lady Gaga, Rihanna, 50 Cent, Sean Kingston, Nelly and The Backstreet Boys, making good on the monicker given her as the “Rihanna Of Canada.”

This March 2014, Elise returns a new album entitled “Round 3,” bannered by the knockout pop track “You Don't Need 2 Know.” On this song, Elise, is in full-on foxy mode. Singing “A girl's gotta have her tricks” for looking good and spills about girl props like “sexy heels, the extra luscious lipstick, the contacts, the colored hair, and the push-up.” But before givig it all away, she takes it all back with snappy chorus of “You don't need 2 know!” Because as Elise herself declares, “some secrets are just between us girls.” It's a nice piece of infectious pop music, and why wouldn't it be? Elise is assisted by her creative A-Team. There's Adam H (Hertzfield), who produced tracks with R&B star Ne-Yo and rock giants Def Leppard, and there's Grammy-winner Orlando Calzada, who has mixed albums for Destiny's Child, Lady Gaga, J.Lo and One Direction. The music video for “You Don't Need 2 Know” was recently released and went straight to number one on Canada's top music channel and is on the front page of Veevo, proving that Elise hasn't lost a beat and is as strong as ever. 

“Round 3” is an outrageous burst of catchy pop tunes and up-and-at-'em dance tracks. Besides “U Don't Need 2 Know,” there's the infectious choruses of “Champion”  to jumpstart the album. Pinoy's would also quickly recognize “Over & Out” wherein Elise samples the New Order hit “Bizaare Love Triangle” and turns it into a club thumping electronic dance track. Producer Adam Hertzfield shared that this was one of the longest track to finish “owing to the publishing rights, but when New Order's management heard Elise's take on the track, they finally gave the go-ahead for the track.” 

All in all, “Round 3” is a great mix of pop, dance, and ballads. Exactly how Elise Estrada and her award-winning team of producers planned it.

JULY 2014 will see Elise Estrada re-visiting her roots in the Philippines. The singer will be promoting her new album “Round 3” and will do a series of shows that will be announced at a later date.

Posted in: Elsie Estrada,OPM,Round 3,U Don't Need 2 Know,Viva artist,Viva Records